Hello!

I’m Ella, a creative Copywriter and Strategist based in London with nearly 4 years of agency experience. Originally from Brighton, my career began with a BSc in Psychology, where I developed a love and understanding of human behaviour and consumer motivations - insights that form the basis of all copy I produce, whether that be a persuasive product description or an editorial-style blog. My passion for understanding how audiences think and act led me to pursue an MSc in Luxury Marketing, where I honed my ability to target unique, high-net-worth audiences and create bespoke copy that speaks directly to their needs and desires.

Over the years of working in agencies, I’ve had the privilege of working with renowned brands such as Arsenal FC, Hawaiian Tropic, Fraser Yachts, and NetJets, creating written copy across various channels that not only lands in the hands of relevant audiences but deliver tangible results. From food and beverages and interiors to sporting, fashion, cosmetics and many more, I excel at adapting to all types of client briefs, putting myself in the shoes of unique audiences and writing with flare.

I’m currently at a digital marketing agency called Distinctly, where I’ve recently been promoted to head up both copywriting and strategy. In this role, I support the ideation and strategy behind content creation for clients like Kelly Loves, BoConcept and Wilkinson Sword. I work closely with cross-functional teams to develop content strategies that are not just creative but also data-driven, ensuring that every campaign is aligned with both brand objectives and audience needs. My focus is on producing written copy that not only drives engagement but also converts and supports long-term business growth.

Previously at Relevance, another digital agency, I had the opportunity to create tailored content for high-net-worth individuals across luxury sectors such as yachting, travel, and real estate. I contributed to impactful campaigns that included producing premium content for editorial blogs, ads, and press releases for clients like Fraser Yachts and NetJets, while also writing for prestigious publications like Forbes Monaco and The Drum.